How to Make a Restaurant Go Viral on Social Media: Shimla Success Story

Client Name:

Shimla

Type:

Indian Restaurant & Takeaway

Services:

Social Media Marketing

Content Creation

Introduction.

A Little Heads-up: Before diving into the nitty-gritty of our case study, remember that going viral isn’t the be-all and end-all of a social media strategy for restaurants. Sure, it’s fantastic for brand awareness, but building a community of loyal local followers? That’s the real jackpot.

Introduction to Shimla: Meet Shimla, an Indian restaurant and takeaway nestled in the heart of Doncaster. With a rich history spanning over two decades, they’ve not just served meals; they’ve served memories, building a solid base of regulars. Leveraging this deep-rooted connection and the team’s vibrant personalities, we brought to life the ‘Phaal Challenge’ – a strategy to stir up excitement and engage the community.

What we did.

The Strategy – Getting Viral: To catch the viral wave, we knew our content had to resonate widely. We opted for genuine, unfiltered videography, capturing real customer interactions. Our centerpiece? The Phaal Curry – a topic that turns heads, especially in Britain where the love for spicy curries is well-known.

Our Approach in Action: In December, we rolled out four unique content pieces. It started with a bang – an invite from the owner to try the fiery curry. As customers took up the challenge, we were there to capture every moment. The buzz grew, drawing curry enthusiasts from across England to Shimla’s doorstep.

Our secret spice? We got the kitchen staff, no strangers to spicy cuisine, to give the curry a go. Their reactions were priceless and added authenticity to the challenge’s fiery reputation.

Collaboration was key. The front-of-house team played their part, filming customers’ attempts and sending us the footage for some editing magic. This approach kept our content fresh and in the moment, fueling the excitement further.

The Outcome: The results? Well, they speak for themselves.