Cardamom Lounge – TikTok Marketing

Client Name:

Cardamom Lounge

Type:

Indian Restaurant

Services:

Social Media Marketing

Content Creation

Email Marketing

Introduction.

Cardamom Lounge, a popular Indian restaurant in Barnsley, partnered with JF Digital to boost their social media presence, increase brand awareness, and drive sales. With a focus on connecting with their loyal customer base, we used captivating content such as behind-the-scenes glimpses, staff moments, fun videos, and mouthwatering food visuals to create an engaging social media experience.

What we did.

Building a Brand Image:

From the start of our collaboration in late 2020, we recognised the importance of aligning Cardamom Lounge’s social media presence with their unique brand. By showcasing their unbeatable atmosphere, classy interior, and first-class service, we aimed to capture the essence of their restaurant experience. Through a careful selection of content, including specific behind-the-scenes insights, staff imagery, and high-quality food visuals, we fostered a deeper connection with their customers, enhancing the brand image and building a strong sense of community.

TikTok Success: Cooking with Abz Series

In May 2022, we expanded our social media strategy to include TikTok, a platform known for its viral nature and engagement. Introducing the “Cooking with Abz” series featuring Abz, the owner of Cardamom Lounge, we invited viewers into the kitchen to learn about the secrets behind their popular dishes. With our cooking videos providing a glimpse into the preparation process and the use of authentic ingredients, we struck a chord with TikTok users, resulting in remarkable engagement. Our initial video garnered over 300k views, fuelling the exposure and growth of Cardamom Lounge’s brand through the platform.

Building a Strong Online Community:

Beyond TikTok, our comprehensive social media strategy has fostered a highly engaged online community for Cardamom Lounge. Particularly on Facebook, we have cultivated strong relationships with our followers, encouraging meaningful interactions and generating positive engagement. This dedicated community eagerly awaits updates, promotions, and the delightful offerings from Cardamom Lounge, contributing to the restaurant’s continued growth.